Dr. Misner is joined on this episode by Eric Groves, Senior Vice President, Global Market Development at Constant Contact. Eric has four tips for e-mail marketing:
Build a quality list of people who know and trust you: they’re the ones who open your mail.
Take the time out of your day to create a strategy for your e-mail. What do you want to have happen when people read your message?
Execute on your strategy by writing content that’s not about you, but shares what you know. People will forward messages that make them seem smart.
Ask for feedback and engage your customers in the process. Recognize people who give you insight.
To summarize the secret of great e-zine content, ”Be brief, be bright, and be gone.“
